// Blog

Writings & Notes

Articles on engineering, systems design, startups, and lessons from the trenches.

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AI & Machine Learning·

ONNX Runtime Cut Our Inference Latency by 35%

Converting trained ML models to ONNX format and running inference via ONNX Runtime simplified deployment and cut latency.
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Career & Inspiration·

The Discipline of Shipping

The engineers who matter are the ones who ship. Not the ones who design elegant architecture. The ones who deliver.
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Systems Design·

The Invisible Architecture: How SellTrove Scales to 10,000 Sellers

The architecture that handles 10,000 active storefronts without falling over is not glamorous. It is disciplined.
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DevOps·

The Art of the Technical Postmortem

A postmortem is not a punishment. It is the mechanism by which incidents convert into system improvements.
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Career & Inspiration·

The Seniority Gap Nobody Talks About

The difference between mid-level and senior engineer is mostly judgment, not technical knowledge.
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Cloud Engineering·

CloudFront Is More Than a CDN

Most developers use CloudFront only to serve static assets. Here is how SellTrove uses it as a security layer, API gateway, and dynamic content accelerator.
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Career & Inspiration·

The Senior Engineer's Reading List

The books that have most shaped how I think about engineering, architecture, and building systems that last.
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Systems Design·

When to Reach for a Message Queue vs a Job Queue

They look similar. They are not. Choosing the wrong one creates problems that only appear at scale.
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Career & Inspiration·

Code Review Is a Teaching Opportunity, Not Gatekeeping

The culture around code review determines whether it produces better engineers or resentful ones.