Co-founder CTO & Co-Founder

SellTrove

AI-powered e-commerce intelligence SaaS processing £2M+ in transactions

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SellTrove is an AI-powered e-commerce SaaS platform helping social sellers and micro-entrepreneurs manage 50,000+ listings with ML-driven pricing recommendations and multi-provider payment processing.

01. The Challenge

Building an AI-powered e-commerce intelligence platform from scratch while migrating legacy PHP/Laravel infrastructure to a modern Next.js/TypeScript microservices architecture — all while maintaining 99.9% uptime and processing live payments.

02. The Solution

Architected ML pricing/recommendation agents using XGBoost and scikit-learn. Integrated 10+ third-party APIs with full auth flows, webhooks, and rate-limit handling. Built multi-provider payment processing with automated reconciliation.

03. The Outcome

28% conversion uplift, 45% async performance gain, £2M+ processed, 99.9% uptime, 50,000+ active listings.

£2M+

Processed

+28%

Conversion

99.9%

Uptime

50K+

Listings