We shipped the ML pricing recommendation engine silently to 30% of users, monitored for two weeks, rolled out fully after A/B results confirmed the signal.
60 days later, conversion was up 28%. The sales team thought the marketing had improved. Nobody mentioned the pricing model.
That is the best possible outcome: it worked so well the improvement felt natural. The AI became invisible in the best sense.
Build for the outcome, not the applause. The outcome is the point.
— Dick Bassey | DevDick | 2024